Aur is an extension of Anāash, the next chapter in a story that began long before fabric came into the picture.

For over a decade, Gaure lived in the world of competitive golf. Precision, discipline, and grit shaped her identity, eventually leading her to become India’s number one woman golfer for four years in a row. But when she stepped away from the course, it was to build something of her own.

In 2020, she launched Anāash from her home in New Delhi, reimagining pearls not just as heirlooms, but as everyday companions. Aur carries that same spirit forward, this time, through clothing.

It was born out of Gaure’s evolving relationship with comfort, with wanting to feel more at ease in her body and in her choices. Every piece in Aur is designed with that same intention - breathable, skin-friendly fabrics and easy, flattering fits that move with you through the rhythm of your day.

Each piece is named after a word for love or beauty in a different language, a quiet tribute to the diversity of identity and experience that surrounds us.

Aur is for women who are done performing, who want to feel held, not shaped. It’s for the ones redefining what power looks like, in clothes that meet them exactly where they are.