our Journey
Aur is a minimal clothing label born as a sister brand to Anaash - the first pearl jewellery brand of its kind in India. If Anaash explored quiet elegance through jewellery, Aur explores it through clothing.
At its core, Aur began with a belief: that simplicity is not the absence of design, but its most refined form. That elevated basics, when shaped with intention, can feel just as powerful as statement pieces.
I set out to create clothing that is understated in expression, yet strong in silhouette.
Every piece is designed to feel effortless, but considered. Clean, but never plain. Rooted in the idea that fashion doesn’t need to be loud to be seen.
Simplicity, after all, can be its own kind of statement.
